How to Market and Setup Events That Will Get Results
Home shows are a great way for companies to get their businesses in front of a target audience. If you put on an event yourself, your brand becomes the top dog out of all of the companies that exhibit there. It’s a great opportunity to position yourself as an industry leader. There are a lot of things you have to do to make it go smoothly. Planning, preparation, and booking guests are all part of the process. You also have to market the event to get people to show up and sign up exhibitors.
That’s the hardest part. Here’s how you can set up events that people will talk about and return to over and over again.
What You Need to Set Up Events
Do you love spreadsheets? If not, you will by the time you’re done with your event. You have a ton of moving parts that need attention. You have to give yourself enough time for planning the event. On average, planning takes between 6-12 months. In order to set up an outstanding event, you’ll need to get organized. That starts by getting your team together. An event cannot be done by one person. Instead, you want to have a team of people who oversee specific aspects of the event.
One person can focus on marketing, another on booking speakers, one is in charge of booking the venue and managing that relationship. Other aspects that need oversight are sponsorships, marketing, volunteer management, and attendee experience. You should have a massive spreadsheet that outlines the task for each person or committee, who is responsible for each task, and when the task needs to be completed.
Visualize the Attendee Experience
Your event will be a total bust if no one shows up. You’ll have a hard time getting sponsors next year, too. You have to think about every part of the attendee experience, from where they register and how they’ll walk around the exhibition floor. One of the most important parts of the attendee experience is check-in and registration. You want to make sure that registration and picking up name tags are as easy as possible. This is the first impression that people will have of your event, and you want it to be a good first impression. A long wait or constant fumbling for information won’t give a good impression.
Promoting the Event
A brand-new event is very difficult to market. Attendees and sponsors will try to shy away the first year because they’ll take a wait and see approach. They don’t want to be associated with a bad event, nor do they want to invest in something that may or may not go well. Your job in promoting the event is to understand what attendees and sponsors are looking for – leads, home renovation ideas, and networking opportunities. You have to demonstrate that the event will provide that and more. You may be able to add credibility to the event by booking a well-known speaker. You don’t have to have an HGTV celebrity, but you do want a name that people know.
How to Create an Amazing Event
Planning a great event isn’t easy. It takes a lot of people and planning to set up events. If you want to have a spectacular event that sponsors and attendees will love, you have to have a team managing different aspects of the event. Do you want more great home improvement tips? Check out this site often for more great articles!
