Contractor businesses have been increasing their efforts to get leads online as more people are turning to the internet for their shopping needs. This has been made possible through a variety of different strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
One of the innovative approached to contractor & home service marketing online is the Internet Marketing System by growth360. A systematized approach to online marketing, designed for specifically for handymen & construction companies. SEO has become particularly popular for local businesses as it provides a cost-effective and efficient way to increase website visibility and to target local customers. By optimizing their website for relevant search terms and incorporating targeted keywords, businesses are able to rank higher in search. At the forefront of the efforts – Sasha Matviienko, Director of Digital at growth360. We sat down with Sasha to go over the shifts that local businesses fo through when it come to lead generation.
Sasha, first of all, what are the challenges of growing local business offline?
First of all let me tell you this: there is only as many leads you can get from referrals & the word of mouth. No doubt, these are your best leads and potentially your long-term clients, but the truth is it will be very hard to scale & sustain your busines if you don’t have a steady stream of leads. That’s where Digital Marketing comes in. The beauty of getting Leads online is that the process is repeatable & scalable. You find that you are getting steady Leads from SEO, great, let’s scale that. Is there one page that give you better results than the others, perfect, let’s build five pages like this, etc.
But there is a number of other challenges associated with growing a business offline:
- Volume – there are only as many Leads you can get through referrals & the word of mouth.
- Stability – offline Leads are often not stable. Generally, if you market offline, you can’t count on getting stable number of leads per month.
- Targeting – when you market offline, generally the targeting is not that precise.
- Scalability – offline marketing & referrals are a great way to start getting leads, but if you are truly looking to scale, road signs or newspaper ads are not the best way to do it.
How much of a boost can you get online?
When it comes to leads, it is important to consider both online and offline sources. Online sources offer the convenience of targeting a wide range of audiences quickly, while offline sources typically require more time and effort, but can often yield more qualified leads. With that said, I am a big proponent of online leads.You can A LOT of a boost when you opt-in for a Digital Marketing program like Internet Marketing System by growth360.
What other benefits come with online leads vs offline leads?
For starters, online leads are usually much cheaper than offline leads. Rather than spending money on print advertisements and mailers, businesses can easily reach their target audience through digital platforms such as Google Ads or social media, at a fraction of the cost. Additionally, online leads are easier to track and measure. With the help of analytics tools and data-driven insights, businesses can quickly analyze their campaign performance and identify which strategies work best for them.
Furthermore, online leads are typically more qualified than their offline counterparts. Since online leads are actively searching online, they are more likely to be interested and engaged with a business’s product. Businesses can also use digital targeting techniques to ensure that their messages reach the right audience, further improving the quality of leads. In summary, online leads offer a number of benefits to businesses, including lower costs, easier tracking, and higher-quality leads. With the right digital strategy, businesses can generate more leads and convert more customers, leading to greater sales and profits.
What is the Internet Marketing System by growth360?
The Internet Marketing System is our best services. Inside the Internet Marketing System we market your business as if we own it. We take care of building a brand for your business online, getting you in front of the right people, converting those people into Leads and even implement systems in place that often times prevent businesses from scaling. For example, our Internet Marketing System can help you overcome issue like missed calls or Leads that are not followed up with etc.
What industries does the Internet Marketing System work for?
Mostly companies that rely on local Lead Generation – companies that specialize in basement underpinning & waterproofing, appliance repair companies, security camera installation, other contractors, home service businesses and construction companies.
About Sasha Matviienko: entrepreneur, author of The Internet Marketing System, and founder of growth360 – Digital Marketing agency, located in Toronto.