A digital virtual photo booth is an essential part of an occasion used to make custom photographic content. It’s a fun activity people add, especially to online events, to boost participation. It’s also a marketing solution that allows brands to captivate and link with their target audience. It works because you can brand or customize it to fit any need.
These photo booths are easy to use because they don’t need an app or specific software to function. That means people can access them through a website. Consequently, it promotes receptiveness and increases the chances of engagement. Additionally, the event organizers can incorporate them into many leading virtual event platforms.
Photo Booths for Online Events
Various virtual meeting platforms existed before the COVID-19 pandemic. However, it’s during the lockdown that a significant portion of the populace saw their importance. So people embraced them, and even as things return to normal, we know they’ve come to stay. Thus, online events through platforms like Zoom, YouTube, Facebook, and skype, are part of our societies today.
Uses of Virtual Photo Booths
To Create a Modern Fun Activity
Physical events usually have fun activities to engage the audience while on a break or before it starts. The switch from offline to virtual can feel dull and result in loss of engagement and interactivity. That’s why this digital virtual photo booth is a perfect way to entertain them and give the audience something interesting to anticipate.
To Create a Unique and Branded Experience
Companies organizing virtual events want it to be noticeable. Thus, it helps to combine different activities and experiences effortlessly into their website or event platform. Since you can customize all aspects of a virtual photo booth, it presents an excellent method of achieving that. Hence, you create something that matches your brand precisely.
To Generate FOMO
Fear of Missing Out (FOMO) is an influential marketing tactic event planners can use. Creating a free virtual photo booth online attracts attention and makes people curious. As individuals, when something on social media catches our eye, we’d want to ensure it doesn’t go over our heads. Therefore, it serves as a sort of campaign for the organizers, making people want to attend.
To Capture Memories Digitally
It’s common knowledge that an occasion is incomplete without a picture to show you were in attendance. That’s like going to a cousin’s wedding and not taking a photo with the couple. Online events aren’t different, and that outlines the usefulness of a virtual video booth. Outfits like Studio Z and others ensure that you have top-notch photographs and albums for memory’s sake.
Benefits of Virtual Photo Booths
Connects the Audience
Online event platforms have brought with them the advantage of a global audience without anyone having to travel. With the digital virtual photo booth, guests who share this experience can connect with the organizers and themselves. That’s because it provides a certain level of interaction using things like similar picture frames, stickers, and backgrounds.
Makes Shareable Social Content
Before now, the default way of getting evidence of event attendance is taking a screenshot. We can agree that though functional, it isn’t a fun way to remember an occasion. The good news is there’s a way to take creative and high-quality photos and easily share them on various social media platforms. That’s what the virtual photo booth does.
It’s Easily Accessible
This virtual booth feature makes it beneficial as guests can access them on any device through the website. Generally, everyone uses different devices, from various personal computers to smartphones. Thus, it’s easy because it would be streamlined if limited to one type. Also, telling people to download apps for every event they wish to attend can discourage them.
Creating a Custom Virtual Photo Booth
Now that we understand the benefits, we’ll discuss some considerations when using an online photo booth. The first thing is to ensure a proper representation of your brand. That’s because every event is a marketing opportunity, whether deliberately considered or not. Therefore you must make a design that’s unique to you even when using a standard template. Beyond the creative uniqueness, it must also blend with your company’s website or the event’s theme. You can even customize the backgrounds of a virtual photo booth for Zoom and other online meeting platforms. The participants can then use it during the event, and it’ll be like they’re all in the same room. You can also have additional features like filters and stickers. It would be best to fully understand the concept of making it part of your event and how it works. Check digital virtual photo booths from Studio Z and other helpful platforms to get the appropriate information. It allows you to know what to anticipate and the range of services outfits involved can provide.
Virtual Photo Booths as a Marketing Strategy
Many ways of using virtual photo booths for events can be an excellent marketing and brand activation strategy. That includes infusing certain aspects and activities that promote discussions. It imprints your brand on their memory as it makes people remember the occasion. Thus, they’ll seek you out even after that period. We’ll discuss some of these ways below.
Send Physical Prints as Gifts
Sending gifts or souvenirs to event participants is a fantastic online strategy. Usually, there’s something to take away from attending a physical occasion, but virtual meetings disallow that. However, printing these pictures as memorabilia ensures your audience doesn’t forget you in a hurry. That’s because no one doesn’t love a well-timed present.
Make a Guest Collage
Everyone appreciates a great photo collage, especially when it’s candid and not random images from the internet. It’s also an excellent way to showcase your audience on your website and social media platforms. It makes them know how essential they are to your company and attracts people to your brand. It’s through the virtual photo booth you get as many pictures as you need.
Use Call to Actions
There’s always an objective for each event people organize. Companies with specific products or services are usually out to create brand awareness and reach their target audience. Thus, it’s vital to consider these goals when setting up your photo booth. Including specific calls to action at strategic places can help achieve these aims.
Use a Hashtag
People even adopt hashtags for birthdays and weddings in this social media era. That’s because it’s an excellent method of event promotion as it creates a buzz. Therefore, you should encourage your guests to use the unique hashtag when sharing on social media. Another advantage is that it keeps all of the posts in one place for ease. Ultimately, it helps make your event better.