You probably know how most homeowners treat plumbing system issues: neglected until a major problem arises. That’s why if you’re into the plumbing business, marketing your business can be challenging. Your marketing strategies would also reflect the type and quality of plumbing services that your customers can expect. A good plumbing company, such as reliantplumbing.com, knows the importance of an effective and efficient marketing strategy.
In this post, you’ll learn the step by step process on how to bring more customers and keep them coming back.
Step 1: Develop and Establish a Strong Online Presence
One of the best ways to build a strong online presence and to get plumbing leads is through search engine optimization or SEO. It involves optimizing your plumbing website to rank in search engines using the keyword search, link building, and content marketing. You’ll generate more calls, more newsletter subscribers, and more customers. By building your online presence locally, you’ll connect with more people who will likely need your plumbing services. Learn more about plumbing SEO at https://theseomarketingcompany.com/marketing/plumbers/.
Here are some SEO tips for a plumbing business:
- Optimize local keywords.
- Use keywords on various places on your website, such as title tags, URL, and image tags.
- You can also use SEO on your social media pages, like Facebook and Instagram.
- Aside from on-site optimization (SEO tactics within the website), you also need to consider the site’s loading speed, ease of navigation, mobile responsiveness, proper formatting, and keyword research.
- Build quality backlinks from reputable sites.
- Engage in off-site optimization (SEO tactics outside your plumbing website) by managing your citations, such as your company name, address, and contact details. Make sure that your plumbing company is listed in directories with consistent information in all listings.
Step 2: Create an Email Marketing List
If you’re looking for a practical yet inexpensive way to promote your plumbing business, you might as well build your email marketing list. For each $1 you spend, you can earn an average of $40, which makes a massive return on investment (ROI) for your plumbing business. A double-opt-in is the best way to avoid your email being sent to the spam inbox. Once a customer opts in, send a link to the email to confirm subscription.
Here are some topic suggestions you can send to your customers through email marketing:
- General public education about plumbing
- Promotion of special seasonal deals
- General plumbing maintenance and repair tips
- Local events information campaigns
Step 3: Narrow Down Your Audience
You can generate leads even without leaving your office or doing house-to-house visits to ask homeowners if they have plumbing issues. To help narrow down your audience, like identifying older homes (which likely need your services), you can use data on real estate sites such as Zillow. By using this strategy, you can easily find potential customers. Also, you’ll be able to target homeowners with Facebook ads and direct mailing campaigns designated specifically to that zip code.
Step 4: Use Testimonials to Your Advantage
Once you know your target audience, it’s time to showcase your plumbing services using testimonials. Encourage current customers to leave testimonials on your website. Also, you can participate in forums and create a social media group where you can answer people’s general inquiries.
Step 5: Integrate Social Media to Your Marketing Efforts
Whether you want to increase your organic traffic or carry out an off-site SEO campaign, always integrate social media to all of your marketing efforts as much as possible. Social media is a powerful platform to bring more customers.
For instance, with Facebook targeting, you can set ads to your target audience based on the data the platform provides. You can create ads based on demographics, such as people living in your service area, homeowners with an annual income of more than $75,000, or home improvement show enthusiasts.
Step 6: Be Active on YouTube
For businesses offering professional services, using a social video platform like YouTube is a smart idea. Many people try to DIY plumbing issues and seek videos or tutorials online to learn how to fix a clogged sink or toilet. Create a YouTube channel for your plumbing business and show your expertise. Of course, at the end of the video, you can suggest professional help or tell your viewers the benefits of hiring a licensed plumber.
It’s possible to bring more customers into your plumbing business using the right combination of digital marketing strategies. Aside from creating a responsive and fast website, you also need to make sure that it is SEO optimized. It should align with social media marketing and uses email marketing to your advantage. By knowing your target audience, you’ll be able to deliver effective marketing strategies and achieve your business goals.